Have you recently started your own handbag line but aren’t quite sure how to promote your business? This is a common issue for a lot of people who are entering this type of industry. There are five things you can do to get started and while they all may be helpful, through experimenting, you will learn what works best for your company.
Social networking can benefit your business more than you may think. Establishing your presence on sites such as Facebook requires prospective client involvement and inspiration. Whether you decide to have contests or lead discussions about topics that people want to talk about while still maintaining relevancy to your brand, people will pay attention. Status updates that inspire people to be successful and dream big is also a good way to get people to connect with you on a level that makes you accessible and still professional.
Craft fairs take place in many different neighborhoods. Information about dates and how you can become involved can be found in local newspapers and on the internet. Craft fairs give you the opportunity to sell your products. There may be times when you sell nothing at all but your presence, a few business cards and a mailing list sign up sheet can go a long way.
Entering local fashion shows is another way to bring attention to your handbag line. There is no telling who may be sitting in the audience while your merchandise is being showcased. There may be potential customers and people who can help take your line to the next level.
Attending networking events is also a good idea. You can meet people from different backgrounds and professions. Someone might have access to the resources you need to help your business grow. Knowing an industry insider can help your business.
Giveaways are another idea. Everyone loves free things so people will definitely participate. The goal here is not to add a handbag to a random person’s purse collection, but to get people to talk about your company. Word of mouth is a method that works for many different businesses.
As a new designer, knowing where to start when trying to get your company recognized can be difficult. These five tips are ways that can help you promote your company and its products, network and possibly gain more resources than you started with. As you experiment with different methods, you learn what works best for your company, specifically.